This project was a milestone for me and represents my work as both an Art Director, Designer and Photographer.
 

It all started with my ambition of making sustainable compressions stockings - a difficult task due to the special compression knit. After 6 months of research and tests we found a suitable supplier.

 

A  challenge was that our supplier only had a limited amount of yarn colours and they were all pale. It was important to me, to avoid the traditional organic look with dusty colours, so I came up with a way to match the colours, that made them pop more and look fresh to the eye. 

 

With the final collection in production, I began to design the 100% recyclable packaging and prepare for the image campaign that I shot myself, together with a bunch of talented, beautiful women.

​

During this project I had discovered that many women were embarrassed of their legs. I therefor decided to create a campaign that showed the beauty in all kinds of shapes. The models were all friends of mine who battled with "leg confidence".

 

The campaign was my debut as a photographer and I like how it turned out very real and aesthetic at the same time.

​

Photography by me.