SupCare Organic
Sustainable underwear design, art direction - Collection 2020
Underwear made of organic GOTS cotton. The material lets your skin breath freely from early morning to late night. Made in Portugal in a small family owned sewing studio.
I designed this collection with focus on freedom of movement, contemporary detailing and a comfortable fit, no matter the body shape and age. I tested all samples on as many different body types that I could. Curvy, flat, young, senior, pregnant and more. After many lab dips, the lilac colour was chosen because it looks beautiful against all skin tones, it is timeless without being too neutral and does not show through a white shirt.
The bra has no wires or padding. The shape gives a natural lift and a great support throughout the day and has a flattering v-neck that accentuate your curves. No matter your breast size.
The briefs are mid rise with a comfortable shape that does not cut into the hips and buttocks. The cross-over detail at the front highlights the hips and emphasises the waist. Extra long gusset lining.







