This campaign shows that Redo Your Shoe is all about having fun, expressing your personality and finding your own style. Just like many girls have their favourite Spice Girl, they can have their favourite REDO girl. Which one are you?

 

Redo Your Shoe is “Everything but the shoe”. They make shoe accessories such as glitter soles, diamond stickers and metal studs. They encourage girls to have fun redo’ing their shoes with their products. This was their first campaign - and they wanted to stand out!

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I chose to shoot the photos in this very honest and "no bullshit" lighting inspired by Terry Richardson (before he got accused of sexual misconduct). We asked the models to have fun, shout and dance! For the styling I worked with my icons in mind: Posh, Ginger, Scary and Sporty Spice. 

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Photography: Peer Klercke