Redo Your Shoe - a shoe care brand targeting young girls - asked for an identity that would stand out and gain ground in a market dominated by boring masculine shoe care. The packaging needed to explain clearly what was inside the box and how to use it, but also inspire to be bold and creative with all the products.

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It was a challenge to work with a colourful product on top of a colourful packaging. But instead of being afraid of the colours, I added more and even stronger colours to the shoe, the text or the background. Each packaging has a  color scale that signals a type of personality. The result is playful and eye popping.

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Photography: Peer Klercke