This project was a milestone for me and represents my work as both an Art Director, Designer and Photographer. It all started with an ambition of making sustainable compressions stockings - a difficult task due to the special compression knit.

 

From there, I found a supplier after 6 months of research and tests, I designed the collection around a very limited amount of yarn colours, designed a 100% recyclable packaging and shot the image campaign with myself as photographer and a bunch of talented, beautiful women.

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During this project I had discovered that many women were embarrassed of their legs. I had always used long legged models, so I immediately decided to create a campaign that showed the beauty in all kinds of shapes. The models were all friends of mine who battled with "leg confidence".

 

This campaign was my debut as a photographer and I like how it turned out very real and aesthetic at the same time.

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Photography by me.