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CLIENT
S.O Underwear
WORK
Concept, image campaign, packaging
What do you do, when there is a sudden lock down and the campaign shoot is cancelled? You cast some gorgeous friends, bring your favourite photographer and go to the beach!
I designed this sustainable underwear collection with focus on freedom of movement, contemporary detailing and a comfortable fit, no matter the body shape and age. To match the images with the design vision, it was important to me that the models looked free, comfortable and natural. The location by the sea was great to underline the freedom and get some wind blowing through the models' hair.
Photography: Sienna Rousseau

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